Brand Communities: For the Love of Brands (PDF Download)

This white paper is designed to give you a general introduction to the Brand Community, and the benefits and philosophies of Brand Communities to your business. Included is a case study of Jones Soda.

Nurturing a Natural Brand Community: A Harley-Davidson Case Study (PDF Download)

This white paper will give you a quick look at how Harley-Davidson corralled a number of its naturally occurring communities into a single, corporate led Brand Community.

Evaluating Your Web Content (PDF Download)

This white paper reviews key areas of content development for your website including expressing your core values to your target, paying particular attention to style and technique, and building towards your very own Brand Community.

Duck Brand Duct Tape: Building Brand Community Around A Commodity (PDF Download)

This article will give you a quick look at how a product considered an everyday commodity was able to engage their consumers in such a way that created a community that, well, really sticks to the brand.

Tools For Building Brand Community: An Indigo Community Case Study (PDF Download)

The Indigo Community could easily become a hub for innovation and contemplation, with exclusive content attracting more consumers than ever before. By starting the site, they've started the conversation. Let's now see if they can implement the proper tools to ensure they're not just talking to themselves.

Marketers Call for Brand Communities (PDF Download)

In the age of the consumer, marketers are having more and more trouble engaging with their audience. This white paper is designed to give insight into the current advertising market, including examples of how non-traditional and community based ad spending is leading to greater consumer loyalty.